Rebrand, Marketing Communication
2019-2020
Overview
DD, formerly just an inbound marketing agency, knew they loved helping schools and nonprofits do more with less. However, as their team of storytellers, creatives, and marketing technologists grew, they realized their brand needed to split into 4 individual brands to focus on the following: Education Marketing, Nonprofit Marketing, Enrollment Resources and Media Production. As their Head of Design, I had the pleasure of leading the design and art direction of this initiative.
Role
Brand Strategy
Art Direction
The Challenge
The challenge was not only to dig into the weeds and develop each of the 4 brands associated - but to communicate this brand shift as effectively and smoothly as possible to both our own team and existing clients. Whether they were an education or nonprofit client, it was important that they knew that despite the new look and feel, we were still DD.
The Approach
Overtime, my team and I successfully developed 4 distinguished brands that would allow us to expand into each associated industry. The core clients of our marketing efforts were split into DD Agency, a higher-ed marketing agency and Novus, a Nonprofit marketing agency.
